Tuesday, April 1, 2014

AC Launches New Recruitment Program

After a whirlwind Southeast Asian recruitment and goodwill mission that took our school's administration some 17,000 miles around the globe, Allendale Columbia School is proud to announce one of our most ambitious programs to date.

Karyn Vella, AC's Director of Admissions explains, "Everyone deserves a chance at an education where students are free to dig deeper and have real and relevant experiences. We've analyzed the data, crunched the numbers and identified a group that we need to get in the door. That's why, starting today, we're going to redouble our efforts to reach that small but very significant population."

Working hand-in-hand with newly-appointed Director of Marketing & Communications, Courtney Dixon, Vella envisions a media-blitz unlike anything the school has ever attempted. Says Dixon, "Karyn is very committed to this. When she asked me about aerial signage, I reached out to my contacts at Goodyear and made it happen. It's very exciting."

At the core of this admissions push is the target demographic: young children who want to grow up and work in an independent school. In particular, this independent school. "Teaching is a most noble profession" remarked Mick Gee, AC's Head of School. "From a very young age, even before they attend school, they play 'school'. If we can bring them in the door now and shape their view of what a modern education looks like, then we can truly change what the 21st century classroom looks like. Well, at least the latter 2/3 of it. Our employee-alums are our most valuable treasure because they understand this best of all."

Dixon and Vella have worked hard with their focus group, coordinated by AC Librarian and Class of 1989 alumna Judy van Alstyne. Revising feverishly into the night on many occasions, the group is ready to launch with the tagline, "First here, then... right back here". "I think that really captures what we're trying to accomplish," beamed van Alstyne, speaking before a crowded Curtis Performance Center. She was joined onstage by other notable alums who've returned to Allendale Columbia to give back to the experience that shaped them, including Amy Mealey and Brooke Harter-Wheeler.

Billboards featuring employee-alums will begin dotting the I-490 corridor between downtown and Eastview Mall starting April 1st.

This post is an April Fools joke and not intended to represent any actual programs Allendale Columbia School may be offering. See last year's April Fools post.